Author: ganesh

4 Steps to Optimizing Your Website

July 17, 2019

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing […]

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What Squarespace does for SEO

July 14, 2019

Search engine optimization, or SEO, is the process of improving your site’s ranking in search results. While the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently, we build all known SEO best practices into every Squarespace site. As the host for millions of websites for over a decade, […]

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6 Ways Artificial Intelligence Could Impact SEO

June 23, 2019

Artificial intelligence (AI) is a major topic of conversation this year. Professional services network PwC, for example, suggests that AI will make a huge impact(link is external) in 2018 by improving data analysis and automating complex processes. New technology and search engine algorithm updates are transforming digital marketing, so it’s not surprising that AI will impact how […]

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Tips for Successful Social Media Marketing

June 11, 2019

Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan. Businesses trying to achieve successful social media marketing must overcome several common challenges. […]

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Why Social Media Publishing Must Live Within Your Content Marketing Vision

May 30, 2019

With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement. Especially as search becomes more competitive, it’s important to look beyond a single point of activation in order to make the most of your content. Integrating social media […]

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Social-Media Marketing Strategies for Companies

May 10, 2019

Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just this. Today, social media […]

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5 Best Blogging Sites

April 25, 2019

There are many good reasons to start blogging. You may want to practice your writing, create a following, establish your brand or use blogging as a marketing tool to increase site traffic. It’s also a great way to connect with like-minded people. How do you choose the site to build your blog on? There’s a wide choice […]

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5 Ways a Blog Can Help Your Business Right Now

March 21, 2019

There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind. Blogging helps to: Draw online traffic. Nurture and convert customers. Keep current customers engaged. […]

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5 Reasons Every Freelance Writer Should Have a Blog

February 26, 2019

If when you hear the term “blogging” your brain conjures up images of Pinterest-worthy DIY projects and plandid photos of designer outfits, then I have news for you: It’s time to shift your perspective. Though a good portion of the blogging market is made of of lifestyle and fashion blogs, blogging as a medium packs a ton […]

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